ABOUT US
The Planner Shop is more than a stationery brand—we’re a part of a modern movement to empower you to take control of your time and design a life you love. Rooted in the timeless art of personal organization, we blend tradition with innovation to bring you stylish, functional, and customizable planners and tools. Our mission is to inspire and equip you to shape your world, one moment at a time.
NINETEENTH Century
The Almanac Era
Before modern planners, the almanac was the primary tool for tracking time. People used these annual calendars to note events and stay organized, helping them manage the flow of their days and recall events.
Photograph by Gaspard-Félix Tournachon (Nadar)
EARLY TWENTIETH CENTURY
Birth of the Personal Organizer
In the 1910s to 1920s, the first modern personal organizer took shape. Initially, it was a simple loose-leaf binder with calendars and time-notation systems, offering a way for people to track and plan their schedules in a more structured manner.
Photograph: Ma Rainey Georgia Jazz Band poses for a studio group shot by JP Jazz Archive, 1924-25, via The Rolling Stone Magazine
MID-twentieth CENTURY
The Rise of Time Management
In the 1950s, time management became a cultural shift and business-oriented personal organizers gained popularity. These organizers were designed for professionals looking to manage their time more efficiently, setting the stage for the importance of organization in everyday life.
Photograph: Marguerite Higgins, via LIFE Magazine
LATE TWENTIETH CENTURY
The Status Symbol
During the 1980s and 1990s, personal organizers became essential tools for both work and leisure, used by busy professionals and an increasing number of women, for whom they were particularly helpful in balancing demanding careers and personal lives. Organizers existed in the form of bulky binders and sleek electronic devices, promising to bring order to daily life. Of course, they became more than just functional—often seen as a status symbol, a reflection of productivity, and a visible sign of someone who valued time and efficiency.
Pictured: Supermodels Naomi Campbell, Linda Evangelista and Christy Turlington, 1990
Today
The Planner Shop
We represent the next step in the evolution of personal organization. Blending modern design with practical functionality, we provide planners that help you take control of your time. Our products are designed for those who are ready to live life intentionally, stay on top of their goals, and make every moment count.
our Future
YOU
We are dedicated to helping you design the life you have always dreamed of. Our planners are more than just tools; they are your partners in fulfilling your aspirations and feeling confident throughout the process. Whether you are striving for personal growth, career success, or a more balanced life, we provide you with the resources to turn your vision into your reality.